Quzhou, Zhejiang Province, has introduced a "hardcore" home purchase subsidy policy, offering a maximum subsidy of 200,000 yuan for families with multiple children.

Quzhou City, Zhejiang Province, has introduced a robust home purchase subsidy policy.

Recently, departments including the Quzhou City Housing and Urban-Rural Development Bureau jointly issued a notice, introducing multiple measures to stabilize the real estate market, such as offering group purchase subsidies for home purchases, implementing improved home purchase subsidies for families with multiple children, deepening the integrated use of housing vouchers across the city, accelerating the improvement of the housing security system, and launching a campaign to distribute consumption vouchers for home purchases in the Smart New City.

"Quzhou's new real estate policies released in mid-year mainly focus on home purchase subsidies, aiming to support housing consumption," Lu Qilin, Research Director of the 58 Anjuke Research Institute, told reporters.

According to the notice, individuals who subscribe to newly-built commercial residential properties in the urban area of Quzhou City (projects that have obtained their first pre-sale permits since 2021) during the 2025 real estate consumption promotion campaign will be reported by participating real estate enterprises to the corresponding housing transaction departments. The housing transaction departments in the urban area will group every 10 successful purchases (groups) and provide a group purchase subsidy of 20,000 yuan per unit to homebuyers. The group purchase subsidy is limited to 300 units and will be available for two months, or until the quota is exhausted.

In terms of implementing improved home purchase subsidies for families with multiple children, starting from June 20, 2025, families with multiple children purchasing newly-built commercial residential properties in the urban area of Quzhou City (projects that have obtained their first pre-sale permits since 2021) will be eligible for improved home purchase subsidies. Specifically, families with two children who sign a "Zhejiang Province Commercial Housing Sales Contract" for a residential property with a floor area of 100 m² or more can apply for an 80,000-yuan subsidy. Families with three children who sign a "Zhejiang Province Commercial Housing Sales Contract" for a residential property with a floor area of 120 m² or more can apply for a 200,000-yuan subsidy. Subsidies will be issued in the form of housing vouchers, which can be used in conjunction with other types of housing vouchers. This policy will be implemented on a trial basis for one year.

In addition, the Smart New City Management Committee, in collaboration with some real estate enterprises within its jurisdiction, has jointly launched home purchase consumption vouchers. Individuals purchasing newly-built commercial residential properties in projects participating in the consumption promotion campaign will receive a home purchase consumption voucher subsidy of 600 yuan/m² based on the floor area of the residential property with ownership rights specified in the "Zhejiang Province Commercial Housing Sales Contract" (the subsidy will be calculated based on the floor area corresponding to the additional amount paid after deducting the value of various housing vouchers from the total housing price; for trade-in scenarios, the excess amount can be subsidized after complying with the policy requirements of the implementing entity), with a maximum subsidy of 100,000 yuan per unit. This subsidy campaign will be conducted simultaneously with the 2025 city-county coordinated real estate consumption promotion campaign, and there will be no total limit on the distribution of consumption vouchers.

Lu Qilin pointed out that Quzhou's current policies differ from those previously announced in other cities and possess certain innovative and referential values. Firstly, in the latest policies, the three subsidies—group purchase subsidies, home purchase subsidies for families with multiple children, and home purchase consumption subsidies—are implemented concurrently, breaking away from the traditional "single subsidy-focused" model adopted in various regions. Second, multi-child subsidies are implemented in a tiered manner, with different amounts for second and third children, and the subsidy for third children is more generous. Third, real estate developers directly subsidize homebuyers in the form of consumption vouchers, and the subsidy amounts are not low. This differs from the common model of "relying on intermediary channels with high commissions," allowing homebuyers to directly benefit while also reducing the marketing costs of real estate developers.

He further stated that Quzhou's strong support for housing consumption through subsidies may be related to changes in the local market. According to data from 58 Anjuke Research Institute, the recent interest in searching for new homes in Quzhou has pulled back YoY. "It can be seen that the local government hopes to promote the 'stabilization and recovery' of the property market through subsidies."

In fact, amid the backdrop of a pullback in market enthusiasm, many regions have recently introduced home purchase subsidy measures.

On June 11, Yuhang District of Hangzhou City issued new property market policies, including pilot promotion of "high-quality housing" construction, optimization of housing provident fund services, and implementation of home purchase support policies.

According to the latest policies, Yuhang District encourages real estate developers to carry out various activities such as home purchase sales promotions, offering certain discounts to homebuyers. From June 10, 2025, to June 30, 2025, for projects that carry out home purchase sales promotions, a subsidy of 40,000 yuan per unit will be provided to homebuying families that purchase newly built commercial residential properties in the corresponding projects after the real estate ownership certificates for the purchased properties are obtained. The total subsidy amount is 16 million yuan, and it will be distributed on a "first-come, first-served" basis according to the online contract signing time until the funds are exhausted.

Yuhang District has also extended the implementation period of special home purchase subsidies. On the basis of implementing the municipal-level high-level talent (categories A-D) home purchase subsidies, high-level talents who meet the criteria (municipal-level category E, district-level category E, and above) purchasing newly built commercial residential properties in Yuhang District will be eligible for a maximum home purchase subsidy of 200,000 yuan. The policy implementation period has been extended to December 31, 2025.

In addition, Chongqing issued six policies related to housing consumption on May 30, mentioning that for newly purchased commercial residential properties (with completed online contract registration and deed tax payment) in the central urban area with a single-unit floor area of over 140 m², the district government (administrative committee) where the property is located will provide a subsidy of 0.5% of the total property price. The Hefei Housing Security and Real Estate Administration Bureau issued a notice on May 29, stating that the relevant policies on home purchase subsidies in Hefei will be extended until May 14, 2026.

Industry insiders pointed out that, based on the transaction situation in May this year, there are signs of a pullback in the market, and downward pressure on housing prices has emerged during the adjustment process. Various regions need policy support to further stabilize the market.

"Since Q2, some new phenomena have emerged in the market, and the pressure for the property market to stabilize and recover has increased. For example, the listing volume of second-hand homes has risen rapidly, while the decline in second-hand home prices has accelerated. Meanwhile, during the implementation of "high-quality housing" projects, some newly developed projects have had a certain impact on old planned projects and second-hand homes, making it difficult for some projects to sell. " said Li Yujia, Chief Researcher at the Guangdong Housing Policy Research Center.

According to monitoring data from E-house China Research Institute, in May this year, the sales area and sales volume of commercial housing nationwide were 71 million m² and 0.71 trillion yuan, respectively. Although they increased by 10.3% and 13.1% MoM from April, they decreased by 3.3% and 6% YoY, respectively.

"Looking at a longer timeframe, the monthly sales area was the lowest for the same period since 2011, and the monthly sales volume reached the lowest for the same period since 2016," said an analyst from E-house China Research Institute.

Chen Wenjing, Director of Policy Research at the China Index Academy, pointed out that the State Council executive meeting on June 13 set the tone to "drive the real estate market to stabilize and recover with greater force," sending a positive signal of further policy intensification that will have a positive impact on the market.

"The top leadership has clarified four key areas for policy efforts going forward: stabilizing expectations, activating demand, optimizing supply, and mitigating risks. The implementation and follow-up of these policies are expected to be crucial in promoting the market to 'stabilize and recover,'" Chen Wenjing added.